How an Indian Startup Built a Circular Toy Economy Trusted by 7,000 Families

EleFant, founded by Sourabh Jain, is redefining how Indian families access toys through a circular subscription model that replaces ownership with on-demand play. Trusted by over 7,000 families across 18 cities, the startup has delivered more than one million hours of learning-focused play while preventing 100 tons of plastic waste. Its fast-scaling, EBITDA-positive model is positioning EleFant as a leader in sustainable, modern parenting.

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